RDA Microelectronics Announces Appointment of Steven Tang to Board of Directors
November 23, 2011
Further Expands the Company's Addressable Silicon Content in TD Handsets
SHANGHAI, China, Nov. 17, 2011 (GLOBE NEWSWIRE) -- RDA Microelectronics (Nasdaq:RDA)
("RDA Microelectronics" or the "Company"), a fabless semiconductor
company that designs, develops and markets Radio Frequency (RF) and mixed-signal
chips for cellular, connectivity and broadcast applications, today announced the
introduction of its RDA5891 CMMB Mobile TV SoC for TD-SCDMA handsets and smartphones.
CMMB (China Mobile Multimedia Broadcasting) is the mobile video standard utilized
with TD-SCDMA, China's 3G standard supported by the country's largest telecom
operator China Mobile.
RDA's single chip CMMB solution integrates the RF tuner, demodulator, UAM (User
Authentication Module) and CPU, thereby reducing the total number of external components
while achieving superior performance and lower power consumption. The device is
developed using 55 nanometer CMOS process technology and packaged in a 5x5 QFN design,
which further enables a significant reduction in the overall bill of material cost.
"Our new CMMB chip further increases RDA's addressable silicon content
in 3G handsets for China's growing TD-SCDMA market," commented Vincent
Tai, chairman and CEO of RDA Microelectronics. "With the addition of our CMMB
chip, RDA now has five available sockets in a TD handset that also include our transceiver,
front-end module, Bluetooth and FM products. We expect to further increase our silicon
content to six sockets with our highly integrated Wi-Fi, Bluetooth, FM combo chip,
which will sample by next month. Together, these products give RDA an addressable
dollar content per TD handset that is three times that of a GSM handset. Current
estimates project a 70% increase in TD-based handset shipments next year, and we
believe our competitive new products roadmap will enable us to gain market share
and replicate the market leadership that we have achieved with our other products."
With rapid subscriber growth anticipated for TD-SCDMA in 2012, CMMB is expected
to become a key feature in China Mobile's TD handsets. China Mobile serves more
than 630 million subscribers, including more than 43 million TD subscribers. According
to China's State Administration of Radio, Film and Television (SARFT), CMMB
mobile phone TV service surpassed 10 million users this year and is available in
over 330 cities across the country.